A successful sales approach relies on a nuanced blend of science and art. Sales teams need a data-driven strategy and well-defined processes that use targeting, scoring, and analytics to understand which prospects are most likely to buy. But they also need to cultivate individual relationships and trust to close new deals and win additional business from existing customers. Teams are often great at one of these aspects of selling, but fall short on the other — and these shortcomings can have a negative impact on business results.

Sales leaders set the bar for their team’s overall performance. When leaders identify their team’s untapped potential and opportunities for growth, they raise the bar for themselves and their colleagues as they implement new learnings and best practices.

Improving your sales team’s process and approach can help your business achieve growth targets consistently. FranklinCovey’s principle-backed content and proven execution system will empower sales leaders to fully unlock their team’s talents and set your organization up for long-term success.